The invention relates to a characteristic search engine optimization method, which belongs to the field of network technologies. The method relates to a website, and is characterized in that: according to inclusion and ranking rules of a search engine, carrying out adjustment of program, content, plate, layout and the like on a website, so that the design of the website meets the retrieve of the search engine and satisfies the ranking index of the search engine, therefore, the website is easier to be included by the search engine, and occupies a favorable position in the keyword ranking of the search engine. After the method disclosed by the invention is adopted, a website is more practical, and the accessibility of users is higher, therefore, the website can be promoted and marketed better. The method disclosed by the invention has substantial technical features and significant technological advances, therefore, the method has an extremely broad application prospect.