The invention relates to a method for online publishing and ticket allowance distributing of a film, comprising the steps of: publishing a project, generating an application form, setting activity rules, setting activity requirements, a theater applying for ticket allowance, pushing ticket allowance, performing smart film scheduling, performing standard testing, uploading a certificate, confirminga voucher and providing ticket allowance. The method for online publishing and ticket allowance distributing of the film provided by the invention is based on the big data to accurately grasp the needs of the viewers, performs classification by labeled splitting, selects appropriate audiences for the film, and guides each link from the announcement to the ticket allowance distributing, so that automation is fully achieved, manpower, material resources and financial cost of the each link are reduced, the working efficiency is improved, and data visualization, follow-up traceability, and marketing result evaluation can be achieved, thereby helping the film to obtain the maximum commercial value in the market and accumulating related data bases for subsequent intelligent analysis and intelligent recommendation.