A method of managing and delivering manufacturer-specified 
consumer product information to consumers in the marketplace. For a plurality of UPN-labeled 
consumer products offered for sale within a the marketplace, the manufacturer of the plurality of UPN-labeled 
consumer products or an agent thereof, accesses an Internet-enabled 
relational database and store therein, information elements representative of (1) a plurality of universal product numbers (UPNs) assigned to the plurality of UPN-labeled consumer products manufactured by the manufacturer and registered with the 
relational database, and (2A) a 
trademark (TM) symbolically linked to each the UPN, (2B) a 
product description (PD) symbolically linked to each the UPN, and (2C) one or more uniform resource locators (URLs) symbolically linked to each the UPN, wherein each the URL specifies the location of an 
information resource located on 
the Internet and related to one of the plurality of UPN-labeled consumer products registered with the 
relational database by the manufacturer, and wherein a UPN / TM / PD / URL 
data link is created and maintained in the relational 
database for each the UPN-labeled consumer product registered with the relational 
database by the manufacturer. A consumer within the marketplace transmits a request to the relational 
database from 
the Internet-enabled 
client computer. The UPN, TM and / or PD contained in the request enabled the consumer to access the URLs symbolically linked to the UPN, TM and / or PD, and the URLS are then transmitted to 
the Internet-enabled 
client computer for display to and use by a consumer in accessing information resources stored in the Internet-based product information servers, at the URLs.