Example gesture based cross-channel commerce retail systems and methods are provided. Some of the example systems and methods permit a
consumer to complete a Store Pick Up order, i.e., an order placed by the
consumer via computer,
mobile device, telephone, fax, mail-order, etc., by gesturing with a
mobile device near a digital kiosk and optical sensor at a store pick up location. The
mobile device and / or the digital kiosk may display
media content to the
consumer while the consumer completes the Store Pick Up order. In another example
system, a digital kiosk is located in a public area such as an airport, shopping mall,
train station, or stadium. The digital kiosk displays
media content to the consumer, and the consumer may transfer to a mobile device such media by gesturing with the mobile device near the digital kiosk.