The application relates to the technical field of
big data processing, and discloses an internet operation and sales
data analysis method and
system based on
big data, which comprises the following steps: acquiring multi-source
business data records and extracting business primary keys; based on the business primary keys, the multi-source
business data records are collected into corresponding logical containers; the logical containers are subjected to integrity evaluation to determine whether the logical containers meet preset
business logic integrity requirements; only when the
business logic integrity requirements are met, is the associated analysis of the collected data in the logical containers triggered, and corresponding operation analysis conclusions are generated; when the logical containers receive new
business data records, the operation analysis conclusions are corrected according to the new business
data records. The application constructs an event-driven analysis unit through the business primary keys and the logical containers, solves the pseudo-association and missing-association problems caused by the inconsistent arrival times of multi-
source data, and realizes accurate and dynamically-updatable operation insight.