The invention discloses a Jingchu folktale clay sculpture figure digital 3D model synthesis method, which comprises the steps of: steps 1, acquiring videos and pictures of Jingchu folktale clay sculpture figures in a digitalized manner; step 2, carrying out layered clay sculpture 3D model geometric modeling, wherein the modeling process can be divided into feature point extraction, surface grid model acquisition, bone creation, skin covering, standard template matching, 3D model calibration, 3D model adjustment and 3D model output; step 3, carrying out clay sculpture 3D model behavioral modeling, and determining attitudes of clay sculpture figures in the process of movements; step 4, reconstructing 3D attitude based on attitude capturing; step 5, and constructing a Jingchu folktale clay sculpture figure resource base. The invention further provides a Jingchu folktale clay sculpture figure digital 3D model synthesis system. The beneficial effects of the method and the system provided by the invention are that: a 3D scanning instrument or a stereoscopic depth video camera is not needed, the modeling is low in cost and fast in speed, the operability is high, the modeling accuracy is improved, the effect is more realistic and vivid, and modification is convenient.