The invention discloses an e-commerce site promotion configuration method and device, equipment, a medium and a product. The method comprises the steps that a search text is constructed according to product words and attribute words of a commodity title in a commodity display page; obtaining statistical data matched with the search text, wherein the statistical data comprises a plurality of candidate long-
tail words and historical search statistical indexes thereof; according to the
statistical index, determining a unique candidate long-
tail word which is semantically matched with the commodity title as a target long-
tail word; and configuring the target long tail word into a page title of the commodity display page. According to the method, the long-tail keywords can be determined based on the commodity titles corresponding to the commodity display pages, the long-tail keywords are automatically configured as the page titles of the commodity display pages,
search engine keyword optimization is achieved, the effect that
search ranking is in the top is exerted through massive long-tail keywords of single commodity display pages by means of the long-tail effect, and the search efficiency is improved. And the effect of improving the
search engine drainage capability of the whole
station of the independent
station of the e-commerce platform is achieved.