1 results about "Real time multimedia" patented technology

Techniques described herein are directed to determining that multimedia content displays a representation of an item offered for sale (1) at a first timestamp and (2) at a first location relative to a viewable window of a user device; generating an interactive element comprising an e-commerce tag interactable for purchase of the item; rendering, at the first timestamp, the interactive element on a first portion of the multimedia content and positioned relative to the representation of the item in a predetermined spatial configuration in the viewable window; rendering, at a second timestamp, the interactive element on a second portion of the multimedia content and positioned relative to the representation in the same spatial configuration; detecting an interaction with the interactive element; and based on detecting the interaction, displaying a graphical user interface configured to allow the user to purchase the item.