To provide a recording device capable of improving efficiency of a recording operation.SOLUTION: The printing apparatus includes a conveyance unit that conveys
label paper in a conveyance direction, a
recording head including a recording element array including a plurality of recording elements arranged along the conveyance direction, a head
control unit that controls an operation of the
recording head based on recording data, a data storage unit that stores recording data for
one pass of the
recording head therein, a data writing unit that writes the recording data to the data storage unit, and a determination unit that determines a magnitude relationship between a data length, which is a length of the recording data in the conveyance direction, and a column length, which is a length of the recording element array in the conveyance direction. The data writing part is configured to offset the data writing position of the recording data of the data storage part based on the length of the margin part in the conveyance direction, and newly writes the recording data from the offset position when the determination part determines that the data length of the recording data of the offset data storage part is less than the column length.SELECTED DRAWING: Figure 5