An in-line continuous feed sleeve labeling 
machine labels containers, such as beverage containers, in an in-line fashion maintaining the elevation of the containers during their linear transport. The in-line continuous feed sleeve labeling 
machine of the present invention receives bottles in flood feeder or linear fashion. A timing screw or the like properly separates, and both spatially and temporally disposes, the containers for sleeving. The timing screw propels the containers onto a pedestal 
system. The pedestals of the pedestal 
system maintain their horizontal nature due to offset pivotable attachments to the track 
system upon which they travel. A sheet of film is unspooled from an unwind roll and passed through a 
tube forming apparatus that overlaps the edges of the film. The overlapping edges completing the tube 
enclosure are connected using 
ultrasonic welding or the like. The sleeve is then passed to an iris carrier. In coordinated fashion with the travel of the pedestal system, iris carriers carrying sleeves upon articulating radial arms descend upon the bottles. Once the 
label sleeve has reached the appropriate point (generally adjacent to the central portion of the 
bottle), the iris carrier allows the 
label sleeve to engage the central portion of the 
bottle. Frictional attachment or otherwise allows the finger rods of the iris carrier to pull away from the sleeve as the iris carrier continues to descend down towards the pedestal. The sleeve then becomes attached to or engaged by the 
bottle until the finger rods of the iris 
carrier free themselves from the sleeve 
label. A container stabilizer may provide lateral bottle support and aid the ensleevement process. The finger rods then dilate to better disengage the bottle as the iris carrier ascends up and away from the bottle. The bottle is then transported to an exit conveyor having been properly sleeved, while the iris carrier returns to transport another sleeve.