The invention provides a target tracking method based on multi-characteristic adaptive fusion and kernelized correlation filtering technology. The method comprises steps of according to target position and the dimension of the previous frame tracking, acquiring a candidate region of target motion; extracting histogram characteristics and color characteristics in the gradient direction of the candidate region, fusing the two kinds of characteristics, carrying out Fourier transform so as to obtain a characteristic spectrum and then calculating kernelized correlation; determining the position and the dimension of the target at the current frame, and acquiring a target region; extracting histogram characteristics and color characteristics in the gradient direction of the target region, fusing the two kinds of characteristics, carrying out Fourier transform so as to obtain a characteristic spectrum and then calculating kernelized self-correlation; designing the adaptive target correlation and training a position filter model and a dimension filter model; and using a linear interpolation method to update the characteristic spectrums and the related filters. According to the invention, the discrimination capability of the models is improved; robustness of the target tracking of the target in a complex scene and the appearance change is improved; calculation complexity is reduced; and tracking timeliness is improved.