30 results about "Market segmentation" patented technology

The present invention provides a system for implementing a loyalty program on a network-wide level. The system associates UPC and SKU data on a network level to reward consumers and/or to analyze the data for a variety of business purposes, such as market segmentation analyses and/or analyses relating to consumer spending behaviors or patterns for example. In accordance with one aspect of the invention, the association of UPC and SKU data by the system facilitates implementation of an incentive or loyalty program by providing a universal rewards currency. This universal rewards currency may be “spent” by participants who have earned rewards and accepted by the other participants in the multi-tiered network created by the system. The network may comprise any number of participants, including consumers, retailers (and any of their employees), manufacturers, third-party providers, and the like. In accordance with another aspect of the invention, the association of UPC and SKU data by the system facilitates data analysis on a network level based upon several factors, including a consumer ID, consumer profile, retailer ID, SKU number, UPC, manufacturer ID, and/or the like. The system may compile any of the above data across multiple entities for the purpose of data analysis, such as analyses which may be employed in strategic planning and marketing for example.

Methods of obtaining server usage information and organization information related to the market/organizational context in which the server is operated. Server information is collected from servers and is sent over a network. Server usage information may be obtained by receiving server information over a network and processing the server information. Server usage information may be segmented based on market segments of the organizations that operate the servers. Reports may be generated and provided to the customer. Server usage information may be used to improve server-related products and services.

A business planning solution for sales force effectiveness in promoting products in a target market is provided. The planning solution analyzes sales and market data to identify target market segments that are likely to respond to sales force activity. Business resources can then be allocated to optimize sales force activity. Detailed sales call plans can be generated. The business planning solution may be implemented as a computer software application on conventional stand alone or networked computer arrangements. For pharmaceutical industry applications, the software application is configured to process pharmaceutical market research data.

The present invention provides a system for implementing a loyalty program on a network-wide level. The system associates UPC and SKU data on a network level to reward consumers and/or to analyze the data for a variety of business purposes, such as market segmentation analyses and/or analyses relating to consumer spending behaviors or patterns for example. In accordance with one aspect of the invention, the association of UPC and SKU data by the system facilitates implementation of an incentive or loyalty program by providing a universal rewards currency. This universal rewards currency may be “spent” by participants who have earned rewards and accepted by the other participants in the multi-tiered network created by the system. The network may comprise any number of participants, including consumers, retailers (and any of their employees), manufacturers, third-party providers, and the like. In accordance with another aspect of the invention, the association of UPC and SKU data by the system facilitates data analysis on a network level based upon several factors, including a consumer ID, consumer profile, retailer ID, SKU number, UPC, manufacturer ID, and/or the like. The system may compile any of the above data across multiple entities for the purpose of data analysis, such as analyses which may be employed in strategic planning and marketing for example.

The claimed subject matter can provide a mechanism that facilitates market segmentation among search engines. A segmentation mechanism is provided that displays a plurality of search engines that can be employed in connection with a plurality of search types. Thus, an Internet search query can be analyzed, e.g., by keywords to determine a type of search being performed, and subsequently directed to the search engine selected for that type rather than all search queries going to a single search engine. The routing of a query can be based upon a user's choices, which takes advantage of the fact that some search engines perform better than others based upon the type of search. The segmentation mechanism can be built into, e.g., an operating system, a browser and the like, and can be easily configured.

A method and system are disclosed for monitoring user interactions and generating proactive responses thereto within a social media environment. Social media interactions are monitored, collected, and processed to generate social network advocacy analyses, which are in turn processed to generate predictive models. In turn, the predictive models are referenced to perform targeting market segmentation operations and to generate proactive marketing response recommendations.

The invention discloses an E-commerce platform customer behavior analytical method based on big data. The analytical method includes the following steps that first, the information of trading information pages of well-known E-commerce websites on the Internet is analyzed; second, a key url is acquired, a collecting rule is set by analyzing the web pages and data are captured; third, data verification is conducted on the captured data; fourth, the collected data are stored in a classified mode according to categories; fifth, clustering analysis is conducted on the information under the same category to obtain the preference to prices by customers and the purchase frequency information; sixth, corresponding industrial reports are generated according to analysis results. By the adoption of the method, the market segmentation and the level of competition of a certain industry in the E-commerce field can be acquired, hence, existing enterprises can be guided to adjust operating strategies, new enterprises can be guided to enter in the blue ocean industry, enterprise development is promoted, and resource matching can be guided to a certain extent.

The invention relates to the technical field of internet information processing, in particular to a data mining processing method. By setting filtering conditions of fields and the like, key information units in each document of original data are extracted and corresponding data records are formed; the data records are stored in a database; and based on this, associated information of target information and corresponding associated paths are obtained by extension according to the same information units contained in different data records. According to the method, an associative relationship hidden in massive target information can be analyzed as needed in massive internet information; a very reliable and convenient way is provided for deep mining and application of data information; and effective technical support is provided for target background analysis, market promotion, market segmentation, risk prediction and prevention control, and the like.

A method for entering a market with high barriers to entry and a plurality of proprietary business elements includes converting at least one of the business elements into a universal business element that can accept a wide variety of inputs from other business elements, while converting a remaining one of the plurality of business elements to commoditized business elements. In addition, a market of a resulting business is limited so that the resulting business straddles a gap between two subdivisions of the market. Thus, a combination of technology and market division enables conversion of otherwise proprietary system to commodity equipment that can work with a wide variety of existing vendor equipment while competing technologically with highly engineered solutions. For example as applied to the undersea telecommunications market, one exemplary embodiment of the present invention employs an optical repeater that can accept any existing submarine cable, in combination with an optical line interface terminal that can accept existing terrestrial terminal equipment. Regarding market division, this embodiment is specifically limited to spans of less than 5000 kilometers, and preferably between 350 and 4000 kilometers, thereby straddling both the long-haul and short-haul markets while providing highly desirable services and capability. By selecting this market segment, the embodiment achieves highly desirable economics without the usual concomitant high engineering costs.

The present invention provides methods and systems for defining commercial transaction components; defining rules for mapping customer transactions into individual components; market segmentation in light of these individual definitions and bundling individual components of an offer into optimized packages for presentation and sale. A data processing system in accordance with one embodiment of the present invention, examines the commercial behavior of enrolled customers, breaks each of the constituent transactions into purchases of atom-level components; catalogues those components; extracts demographic information from said transactions and other sources; facilitates demographic studies of groups of such customers; optimizes offerings to such groups; and facilitates the consummation of those offers of sale. The processing system may also facilitate customers fiscal management through the communication of data necessary to practice the instant invention.

The invention discloses a dyeing method of white bamboo charcoal polyester fiber. The dyeing method comprises a desizing step, a dyeing step, an alkali deweighting step, a reducing and cleaning step and a drying step, wherein the desizing step comprises the steps of preparing a sodium carbonate solution in the concentration of 0.5%-1.2%, adding a detergent in the concentration of 0.5%-1.5%, desizing at the temperature of 80 DEG C-110 DEG C for 30-60 minutes with the bath ratio of 1: 30 and further taking out the fiber and fabric; the dyeing step comprises the step of putting the fiber after desizing into a dyeing jar, wherein the mixture ratio of a dyeing solution is as follows: the mass fraction of a reactive dye is 1%-7%, the mass fraction of glauber salt is 2%-5% and the mass fracture of ammonium sulfate is 0.1%-0.5%. According to the dyeing method of the white bamboo charcoal polyester fiber, disclosed by the invention, the impacts of a dyeing and finishing process on a health care function of bamboo charcoal can be reduced, rate of dye-uptake, color fastness and soft performance of hand feeling are increased, and the defect that the ordinary bamboo charcoal fiber is of gray and black and can not be suitable for demands of market segmentation can be effectively solved.

The invention relates to the technical field of internet information processing, and especially relates to a big data analysis processing method. The method comprises: through setting fields and other filtering conditions, extracting a key information unit in each document in original data, and forming corresponding data recordings, storing each data recording in a database, based on the above, according to the same information units included in different data recordings, using a big data processing framework in a cloud computing platform to abstract associated relations among the information units. The method can analyze associated information implied behind mass target information, and corresponding association paths as needed in mass Internet information. The method provides a very reliable and convenient approach for deep mining and application of data information, and provides effectively technical supports for target background analysis, market popularization, market segmentation, risk prediction and risk control.

The invention provides an Internet advertisement putting method and an apparatus thereof. The method is characterized by acquiring a terminal usage record of a user from a server or a base station, wherein the terminal usage record of the user includes an identifier of a terminal; according to the terminal usage record of the user, extracting information of terminal usage of the user; according to the information of terminal usage of the user, constructing market segmentation of the user; and according to the identifier of the user terminal, putting a preset advertisement to the terminal used by the user according to the market segmentation of the user. Compared to the prior art, by using the method and the apparatus, there are the advantages that through the terminal usage record, the information of terminal usage of the user is extracted so that even if information written by the user is less or the information is not real, real information of the user can be still extracted from the terminal usage record; and a user demand is further known and the advertisement which accords with the demand is put so that advertisement putting precision is greatly increased.

The present invention relates to the technical field of Internet information processing, and particularly to a cloud computing platform based big data processing method. The method comprises according to the same information elements contained in different data records, using a big data processing framework under a cloud computing platform to abstract associated information of target information. The big data processing framework of the cloud computing platform, such as a MapReduce, a SparkIn and the like under a Hadoop system assigns the task to a plurality of nodes to be processed by automatic segmentation of the task, and the division and autonomy manner can implement parallel processing on massive data and greatly improves data processing efficiency. The method disclosed by the present invention, through the big data processing framework, can analyze associated information hidden behind massive target information in the complex Internet information according to requirements, and provides a reliable and convenient way for deepen excavation and application of data information, and provides effective technical support for target background analysis, marketing, market segmentation, risk prediction, risk prevention and control, and the like.

A method, system, and apparatus for estimating potential sales of animal products based on estimated animal population determined from a transaction history of sentinel products associated with particular animals. A set of sentinel products is determined that is associated with a specific type of animal. A number of the type of animal in a geographic region is estimated based on a transaction history associated with the set of sentinel products. A potential sales estimate for the geographic region is determined based on the estimated number of the particular type of animal in the geographic region.

The invention relates to a market segmentation method, in particular to a high-dimensional market segmentation method and device based on typical correlation. The method of the invention comprises thefollowing steps: S1, according to a sample, establishing a data file of an original variable; S2, according to the original variable in S1, selecting a plurality of index variable groups, performingnonlinear canonical correlation analysis, and determining the dimension of the sample and the canonical correlation coefficient of each dimension, when the determined canonical correlation coefficientis greater than a set threshold, obtaining the object score on each dimension of the sample according to the canonical correlation coefficient; S3, according to the object score of the sample, the customer group is classified by the cluster analysis; S4, describing the market segmentation result according to the classification result. The invention is a segmentation method based on the relationship among a plurality of index variable groups, which is suitable for the market segmentation of multi-dimensional variables, and realizes the quantification of category variables and the dimension reduction of data. The invention has wide application range and high reliability of subdivision result.

A System and method for the application of in-memory analysis of network data applied to spatial market segmentation with demand estimates and competitor information comprising multiple data extractors, a descriptive module, a predictive module, a learning module, at least one application programming interface, and a visualization tool are disclosed. An example of network data is machine readable data that is acquired through an application programming interface. An example of in-memory analysis is the use of in-memory processing and storage objects. A descriptive module is configured to produce market features. An unsupervised learning module is configured to produce market segments and a visualization tool is configured to evaluate one or more market scenarios and to display market features with maps and charts.