The invention discloses high-color-fastness inkjet printing pigment ink, which is characterized by comprising superfine coating pigment color paste, a water-soluble cosolvent, a cross-linking agent, a surfactant, a defoaming agent, a bactericide agent, a pH regulator and water, wherein the superfine coating pigment color paste comprises a polymerizable dispersing agent, a pH regulator, a pigment, a monomer, a water-soluble initiator and water. The surface of pigment particles is coated with a polymer through fine emulsion polymerization, so that the dispersion stability of the pigment particles can be improved, and reaction groups capable of bonding with the crosslinking agent can be provided; when the prepared ink is inkjet-printed onto textiles and roasted for fixation, the cross-linking agent and the polymer on the pigment surface are formed into a continuous, compact and smooth printing film on the surfaces of the textiles, so that the rubbing fastness of the inkjet printing ink can be improved, and the hand feeling of the printed textiles can be improved to certain extent.