The embodiment of the invention provides a service approval method and device, and the method comprises the steps: receiving an approval processing request sent by a first user terminal, obtaining first service data pointed by the approval processing request, and enabling the first service data to comprise a plurality of attribute items and attribute information under the name of each attribute item; aiming at each attribute item, obtaining one or more pieces of reference information aiming at the attribute information under the name of the attribute item; when it is detected that the specified event is triggered, one or more pieces of target reference information are determined and displayed in the operation interface; and in response to the second user operation, adding the target mark information into the second business data, so that the reference information of the to-be-approved first business data is automatically searched, and the reference information is automatically displayed when the corresponding reference information is judged to be needed in the approval process, the workload of manually searching the reference information by an approver can be saved, the working efficiency is improved, and the approval efficiency is improved. And meanwhile, the dependence on the personal retrieval capability can be reduced.