The present invention offers novel and superior means for creating a content marketplace. The present invention allows technology companies to compete to meet and serve the creators' rights. Just as reverse auction systems allow consumers to name their price, with service providers competing to meet the price, the present invention allows artists, creators, and content owners to define their rights, whereupon content aggregators,
record labels, social networks, DRM providers, device manufacturers, search engines, and others compete to bets meet the creators' needs. This innovation reflects the fact while technology companies are commodities, and thus artists ought declare their independence, and ascend to their natural place in the
universe—those who take the risks and create the wealth on their Heroes' Journeys ought reap the rewards. The Dodge City Marketplace will lead to greater revenue and rights for artists, superior search engines, distribution, and art, and trusted standards for DRM.