The invention discloses an advertisement acquisition system based on NFC (near field communication). The system comprises a main control system, a projection unit, a behavior movement unit, an infrared thermal imaging unit, a data unit, an NFC unit and a display unit, wherein the main controller is connected to the projection unit, the behavior movement unit, the infrared thermal imaging unit, the data unit, the NFC unit and the display unit. The system provided by the invention has the beneficial effects that a user, by implementing information transmission through touch connection to NFC equipment, can acquire related information of products; meanwhile, a robot is triggered to conduct advertisement projection, so that system's design flexibility is reflected to the greatest extent; the NFC has the characteristics of being private and being safe; and with the application of the NFC, user information, when transmitted, is prevented from being revealed, and marketing and publicity of the products are achieved rapidly, conveniently and intelligently.