The invention provides a personalized recommendation method and
system based on a
knowledge graph, and relates to the technical field of knowledge graphs. The method comprises the following steps: firstly, collecting multi-source heterogeneous data such as basic information of a
product source, a delivery period of a product, financial constraints, policy constraints and user behaviors, and writing the multi-source heterogeneous data into a shopping
knowledge graph through intelligent cleaning and entity-
relationship extraction; then, combining user budget, preference and purchase qualification to construct a user portrait, and reasoning and screening a compliance
product source candidate set in the
knowledge graph by taking the portrait as a retrieval condition; generating a comprehensive
score for each
product source in the candidate set according to the preference matching degree, the price
adaptation degree, the matching integrity and the appreciation potential, and sorting the
score; and finally, a plurality of product sources with the highest comprehensive
score and corresponding three-section recommendation explanations are output, deep fusion of multi-
source data is achieved, and it is ensured that the recommendation result is accurate, compliant and interpretable.