The invention provides a rapid die changing mechanism, and relates to the technical field of cold header die changing. The mechanism comprises a cold header main body, a stamping die rapid die changing assembly and a main die rapid die changing assembly, the cold header main body comprises a main sliding table, a stamping die and a main die, the main sliding table is arranged on the top surface ofthe cold header main body, the stamping die is arranged at the right side of the main sliding table, and the main die is correspondingly mounted at the right side of the stamping die. The stamping die is pulled out of a workpiece through a stamping die pull block and dragged into a die changing frame, then the die changing frame is hoisted away, the die can be disassembled, otherwise, the die canbe installed in the workpiece of equipment, rapid die changing is achieved, and compared with manual die changing, the mechanism is more convenient and faster to use, and the potential safety hazardin the production process is smaller; and besides, a designed die box positioning pin groove and a designed machine body positioning pin groove are used for adjusting front-back and left-right positioning of the die changing frame, so that the position of a die changing sliding rail is matched with a die, installation and replacement of the die are more convenient, and the production efficiency ofthe whole mechanism is improved.