A clear protective cover on a roadway marker for protecting reflective sheeting located on the marker. The protective cover prevents the reflective sheeting from being displaced from the marker when impacted, for example, by vehicle. The protective cover can be formed from a clear, high-impact strength, polycarbonate material. A stiffening element located within the roadway marker increases the stiffness and resiliency of the roadway marker. The stiffening element provides more spring to return the roadway marker back to a substantially erect position after being deflected, for example, by a vehicle. The stiffening element can be a formed from a hard material such as PVC and can have the shape of a ball, cylinder, puck, oblong, or other suitable shape.