The invention provides an aircraft data link adaptive encoding and modulation method which is characterized by: choosing i suitable encoding methods and j suitable modulation methods according to an aircraft data link simulation requirement, and calculating the throughput of the encoding and modulation method; through the computer simulation, obtaining bit error rate simulation curves of q encoding and modulation methods under the Gauss channel, and filtering out m candidate encoding and modulation methods from the q encoding and modulation methods under an error rate condition. According to the method, not only can a shortcoming of full digital simulation be overcome, but also insufficiency of a long test cycle, difficult repeatability, difficult extraction of test data and high test cost of a 'pull distance' test can be overcome, a reliable basis is provided for the future practical application of aircraft data link adaptive encoding and modulation technology, and the validity and reliability of aircraft data link information transmission are raised.