The invention discloses a control method and device of an air conditioner, a storage medium and an air conditioner. The method comprises acquisition parameters collected by a data acquisition sensor carried by the air conditioner; and the acquisition parameters comprise at least one of the windshield target, the air guide plate position, the indoor heat exchanger temperature, the indoor relative humidity, the indoor temperature, the air outlet temperature, an air inlet temperature, an air outlet temperature, an outer machine complete machine current, an inner machine complete machine current and a running time; according to the collection parameters, the operation parameters of the air conditioner are determined; the operation parameters, which comprises at least one of the heat exchange,the complete machine power, the energy efficiency and the overall power consumption. According to the scheme, the power consumption of the air conditioner in the prior art can be solved, the problem that the operation difficulty is large due to the fact that more temperature sensors and pressure sensors which are not arranged in the air conditioner need to be additionally arranged in the calculation process of refrigerating capacity and energy efficiency, so that the effect of reducing the operation difficulty is achieved.