The invention discloses a method for establishing and managing an electronic diary by using a WeChat platform. The method comprises the following steps of paying attention to a public account having an electronic diary function by utilizing WeChat; sending diary information to the public account; saving the diary information to a cloud storage server and enabling the diary information to be associated with the identification of a user; storing the diary information as a diary of the user; obtaining position data of the user through an API (Application Program Interface) at the same time if the public account is authorized to read position information by the user, and storing the position data together with the diary information; enabling the user to check / download the diary at any time through a menu of the public account, and also enabling the diary to be directly published through a public account operator. The method for establishing and managing the electronic diary by using the WeChat platform, disclosed by the invention, is based on the WeChat platform, installation of software is not needed, the flow is saved, the use is easy, the privacy safety is ensured, the data are safer as cloud storage is adopted, and the user experience is good; in addition, the method is also applicable to QQ and other social platforms having public accounts and APIs, and the method comprises the steps of paying attention to QQ having an electronic diary function or the public accounts of other social software and then carrying out the same operation.