A production line for manufacturing metal strips made of copper or copper alloys by means of casting and rolling. In order to lower the investment cost and operating expenses therefore, the melt is cast into a copper strip in a vertical and/or horizontal continuous strip casting process, and the hot copper strip is cleaned by milling the top and bottom face thereof, is subjected to a cold rolling process, and is prepared for shipping, or is subjected to an inspection and then prepared for shipping after being annealed, pickled, washed, dried, and optionally temper rolled.