The invention belongs to the technical field of a
rare earth permanent
magnet material, and relates to a high-Ce-content and low-cost
rare earth iron-
boron permanent
magnet and a preparation method therefor. The
chemical formula of the permanent
magnet is as follows based on
mass percentage: (Ce<1-x>RE<x>)(Fe, TM)<100-a-b>B, wherein x is greater than or equal to 0 and less than or equal to 0.20; a is greater than or equal to 28 and less than or equal to 40; b is greater than or equal to 1.21 and less than or equal to 1.50; RE is selected from one or several kinds of
rare earth elements of Pr, Nd, Ho, Gd, Y, La or Er; and TM is selected from one or several kinds of Ga, Co, Al, Si, Cu, Nb, Zr, Ti, Mn, Ni, Ag or Su. The preparation method for the rare earth permanent magnet material comprises the steps of preparing raw materials, preparing a strip-
casting flake, and carrying out
hydrogen crushing, orientation shaping and pressing,
sintering and
thermal treatment. According to the low-cost rare earth iron-
boron permanent magnet, the efficient utilization of the low-cost
Ce element can be realized; particularly, the content of Ce accounts for 80-100% of the total rare earth content; a sintered magnet with relatively high
coercivity and comprehensive magnetic performance still can be obtained; and in addition, the maximum
magnetic energy product (BH)max of the permanent magnet is greater than or equal to 10MGOe, so that the low-cost rare earth iron-
boron permanent magnet has the remarkable cost and price advantages.