The invention discloses a subjective and objective dual-data analysis method for Internet and mobile Internet products, which comprises the following steps: S1, collecting the weight proportion of thethird-level index and part of the second-level index through an on-line platform and an e-commerce composition, and collecting the collected data; S2: Summarizing and classifying the collected data of the third-level indicators to the second-level indicators, and summarizing them through the data; S3: performing summarizing to form secondary indicators and their weights, continuing to summarize to form primary indicators and weights; through analysis of primary indicators, forming pie charts or other graphs to form intuitive observation graphs. The invention provides a subjective and objective dual data analysis method for Internet and mobile Internet products, It is a set of professional, complete user analysis method, to the existing Internet and mobile Internet products industry Internet big data investigation, research, screening and analysis, give a scientific, professional user analysis model, to ensure the model when the application of professionalism and accuracy.