The invention discloses a novel fire-fighting projectile and a launching system thereof. A break bulk fuse, a projectile powder box, a push plate, a projectile body, a fire extinguishing agent box, aprojectile band and a projectile tail assembly, wherein the break bulk fuse is mounted on the front end portion of the projectile body, the projectile powder box is arranged between the break bulk fuse and the push plate, the push plate is arranged at the front end of the fire extinguishing agent box, the fire extinguishing agent box is installed in the projectile body, the projectile band is arranged at the bottom end of the projectile body, the projectile tail assembly is installed at the rear end of the projectile body. The novel fire-fighting projectile launching system mainly consists ofa fire-fighting projectile launcher, a sighting device, sighting point solving software, a fire-fighting projectile firing table, a fire-fighting projectile transport cart and a fire-fighting equipment/material transport cart. By means of the novel fire-fighting projectile and the launching system, fire-fighting materials and life-saving equipment can be quickly and accurately delivered to an inaccessible fire scene within short time, and the characteristics of being long in transmission distance, high in launching speed, high in emission precision, safe, reliable and the like are achieved.