The invention relates to a TV signal transmission device compatible with cable TV transmission and interactive personality TV (IPTV) transmission. The TV signal transmission device comprises a digital audio signal acquisition module, a digital video signal acquisition module, an additional data acquisition module, a packaging-multiplexing module, a 8B / 10B encoding module, a synchronization word insertion module, a parallel-serial conversion module, an asynchronous serial interface (ASI) processing module, an IP (Internet Protocol) packaging module, a UDP (User Datagram Protocol) packaging module and a switching control module, wherein the packaging-multiplexing module is connected with the digital audio signal acquisition module, the digital video signal acquisition module and the additional data acquisition module in order to receive compressed audio data, compressed video data and encoded additional data, package the received data and multiplex the packaged data, and is used for processing the packaged and multiplexed data under the control of the switching control module in order to obtain a cable TV signal or an IPTV signal. Through adoption of the TV signal transmission device, functions of the transmission device can be extended, and compatibility with transmission of the cable TV signal and the IPTV signal is realized.