The invention discloses a method of evaluating an effective stimulated reservoir volume of a shale gas reservoir. The method comprises steps: S1, fractal permeability and fractal porosity are introduced to a fractured vertical well stimulated reservoir volume area and power law relationships are shown with a fractal dimension d and a fractal index theta; S2, shale gas adsorption and diffusion characteristics are introduced, according to the above power law relationships, a dual-porosity single-permeability model is adopted, an effective stimulated reservoir volume analysis and evaluation modelis deduced, and shale gas reservoir fractured vertical well bottom dimensionless pseudopressure and a derivative type curve thereof are obtained; S3, according to the curve, the stimulated reservoirvolume is calculated for the homogeneous stimulated reservoir volume fractured vertical well; S4, according to the fractured vertical well bottom dimensionless pseudopressure derivative type curve, the stimulated reservoir volume is calculated for the non-homogeneous stimulated reservoir volume fractured vertical well; and S5, according to mine field data, the effective stimulated reservoir volumeis calculated, and the relationship between the effective stimulated reservoir volume and the stimulated reservoir volume is evaluated. The method of the invention can reflect the reservoir heterogeneity in a fracturing area, and the convenience and the accuracy of application are enhanced.