A fixing apparatus for fixing a toner image on a recording material while conveying and heating, at a nip portion, the recoding material on which the toner image has been formed, the fixing apparatus including a rotary member including a conductive layer, a helical coil provided inside the rotary member, a helical axis of the helical coil extending in a generatrix direction of the rotary member, a magnetic core provided inside the helical coil, the magnetic core having a shape that does not form a loop outside the conductive layer, and a back-up member forming a nip portion together with the rotary member. In the generatrix direction, when winding pitches of the helical coil in a middle area, in end-portion areas, and in intermediate areas that are areas between the middle area and the end-portion areas are X, Y, and Z, respectively, then Y<X<Z is satisfied.