The present invention is directed to a system and method for ensuring a controlled supply source of web material 34 to be dispensed through at least one dispenser 2, 4, 6 or 24. The method involves providing at least one dispenser 2, 4, 6 or 24 to a web material provider 26 or 28 at reduced or no charge, providing exhausting means 14, 16 or 18 to the web material provider 26 or 28 for periodically activating at least one dispenser 2, 4, 6 or 24 in return for consideration 40, transferring at least one dispenser 2, 4, 6 or 24 from the web material provider 26 or 28 to an end user 32 at reduced or no charge to the end user 32, wherein the web material provider 26 or 28 provides web material 34 to be dispensed from at least one dispenser 2, 4, 6 or 24 to the end user 32 in return for consideration and transferring the exhausting means 14, 16 or 18 to the end user 32 for periodically activating at least one dispenser 2, 4, 6 or 24 in return for consideration 40 from the end user 32 which consideration is built into the consideration the end user gives to the product provider 26 or 28 so that the additional consideration for the activation means is transparent to the end user 32. The system comprises a dispenser 2, 4, 6 or 24 for dispensing web material 34, a credit carrying device 14, 16 or 18 for storing a predetermined number of credits 36 corresponding to a predetermined amount of web material 34 to be dispensed by a dispenser 2, 4, 6 or 24, wherein the credit carrying device 14, 16 or 18 interacts with the dispenser 2, 4, 6 or 24 to provide credit information to the dispenser 2, 4, 6 or 24 corresponding to at least a portion of the credits 36 on the credit carrying device 14, 16 or 18, a reading device 42 interacting with the credit carrying device 14, 16 or 18 for reading at least a portion of the credit information 36 stored on the credit carrying device 14, 16 or 18 and an activation device 44, in communication with the reading device 42, selectively activating the dispenser in response to credit information received from the credit carrying device 14, 16 or 18.