The invention discloses a method for embedding and extracting a strong robustness hologram watermark on the basis of DWT-SVD (Discrete Wavelet Transform-Singular Value Decomposition). The method comprises the following steps: 1) carrying out transform on an original watermark image to generate a Fourier transform encryption hologram digital watermark, and carrying out singular value decomposition to obtain a singular value matrix; 2) carrying out channel separation on an RGB (Red Green Blue) colorful carrier image, carrying out second-level wavelet decomposition on a B component, and carrying out the singular value decomposition on a low-frequency coefficient matrix to obtain the singular value matrix; 3) embedding, multiplying the singular value matrix generated in the step 1) by an embedding coefficient K, embedding the obtained value into the singular value matrix generated in the step 2) through a gray level adding method, carrying out reduction and wavelet inverse transform on the generated singular value matrix, and combining channels to obtain the RGB colorful carrier image which contains the digital watermark; and 4) carrying out extraction, carrying out channel separation on the RGB colorful carrier image which contains the digital watermark, carrying out the second-level wavelet decomposition and the singular value decomposition to obtain the singular value matrix, subtracting the singular value matrix generated in the step 2) from the singular value matrix obtained in the step 4), dividing the obtained value by the embedding coefficient K, and carrying out the inverse transform to obtain original watermark information.