The invention provides a gravure printing image quality control method which comprises the following steps: first, manufacturing a CMYK color card; next, performing a printing test on the CMYK color card, so as to obtain a color reproduction curve under the premise that the dot gain is within a standard tolerance range; then, manufacturing a test version by utilizing the color reproduction curve, selecting three dots from each color on the color reproduction curve to control an image, and comparing the measured density values of the three dots with a standard value to judge whether each color meets the requirement within the tolerance range or not, wherein the three dots respectively correspond to dark tone, middle tone and highlight of the image; and finally, manufacturing a printing plate and a printing proof according to a standard sample, a color characteristic file and a standard color curve. By adoption of the gravure printing image quality control method provided by the invention, middle tone and shallow net control dots are added, so that direct engraving on the printing plate can be achieved and no other cost is needed; after a printing sample is obtained, whether the requirement is met or not can be determined through direct measuring, thereby avoiding the subjectivity in conventional visual sample measuring; the method is simple in judgement and easy to operate; and the accuracy and the standard property of gravure printing image quality control are improved.