The invention relates to a business model based on an animal husbandry industry chain Internet of things service platform, which comprises an animal husbandry Internet of things management center, a breeding field group, a cloud memory, a livestock veterinarian diagnosis and treatment service management system, a food safety information management system, an epidemic situation early warning information management system, an online transaction service management system, a service station group, a supply and marketing cluster and a platform supply and marketing window, wherein the breeding field group is used for acquiring information of a plurality of fields, the acquired information is interacted with the livestock veterinarian diagnosis and treatment service management system, and the acquired information is transmitted to the online transaction service management system and the service station group. The business model based on the animal husbandry industry chain Internet of things service platform has the advantages that based on the breeding field information, by means of the cloud memory and the big data Internet of things service, the livestock veterinarian diagnosis and treatment service is integrated, technical guidance is given to the livestock farm, timely diagnosis and treatment is carried out, the epidemic situation can be found timely, an operation mode in which the livestock transaction safety information can be queried can be realized, and traceability of the livestock can be realized.