The invention discloses a terminal installation device for a hard wire harness, and relates to the technical field of wire harness processing. The terminal installation device comprises a workbench, a terminal carrying and placing mechanism, a terminal crimping mechanism and a wire harness carrying and placing mechanism, wherein the terminal carrying and placing mechanism comprises a fixed strip, a first telescopic air cylinder, a turnover strip, a carrying and placing strip, a second telescopic air cylinder and a linkage strip, the terminal carrying and placing mechanism is used for placing a plurality of terminals at the same time so as to improve the placing efficiency of the terminals, the wire harness carrying and placing mechanism comprises a second hydraulic cylinder, a lifting plate, a positioning strip, a carrying and placing plate, a placing strip and a material blocking strip, the wire harness carrying and placing mechanism is used for achieving simultaneous placement of multiple wire harnesses so as to improve the placement efficiency of the wire harnesses, and the terminal crimping mechanism comprises a supporting plate, a supporting rod, a first hydraulic cylinder and a crimping strip, and is used for crimping terminals at the end portions of a plurality of wire harnesses at the same time so as to improve the crimping efficiency of the terminals. The terminal installation device for the hard wire harness has the advantages of being reasonable in design, ingenious in structure, convenient to use and high in working efficiency.