The invention discloses a cloth feeding mechanism of an embroidery
machine. The cloth feeding mechanism comprises a front cloth clamping roller set, a rear cloth clamping roller set, a left chain transmission mechanism and a right chain transmission mechanism, wherein the front cloth clamping roller set and the rear cloth clamping roller set are arranged in front of and at back of a
machine head respectively; the left chain transmission mechanism and the right chain transmission mechanism are arranged on the left side and the right side of the
machine head respectively; the left chain transmission mechanism comprises a first driven chain wheel, a first driving chain wheel and a first chain, the first driving chain wheel is driven by a first motor to rotate, the first motor is fixedly mounted on a vertical plate which is parallel with the first chain and spaced with the first chain by a certain distance, the first driven chain wheel is rotationally mounted on the vertical plate, and the vertical plate is driven by a
linear drive device to move horizontally; the right chain transmission mechanism comprises a second driven chain wheel, a second driving chain wheel and a second chain, the second driving chain wheel is driven by a second motor to rotate, the second driven chain wheel is rotationally mounted on a rack of the embroidery machine, and a plurality of
insertion needles are mounted on the outside of each
chain link of the first chain and the second chain. The cloth feeding mechanism of the embroidery machine guarantees the flatness of cloth between the front cloth clamping roller set and the rear cloth clamping roller set, and the embroidery quality is improved.