The invention discloses an e-commerce
digital marketing advertisement pushing method and device based on a distributed polyhedron matrix. The method comprises the following steps: representing user and advertisement features as high-dimensional matrixes respectively; a matching process of user portraits and advertisement features is expressed as a geometric problem in a high-dimensional space, an advertisement pushing task is decomposed into a plurality of sub-tasks, and the sub-tasks are executed in parallel in a multi-core processor or a distributed
system; performing
matrix decomposition on the user portrait matrix and the advertisement
feature matrix, extracting potential features of the user and the advertisement, calculating the matching degree between the user and the advertisement, and optimizing the calculation process; defining a target function, defining constraint conditions through a polyhedral model and representing the constraint conditions as linear inequalities, and solving an optimal advertisement pushing scheme through an iterative optimization
algorithm in combination with
matrix analysis and the polyhedral model; reinforcing learning is introduced to dynamically adjust a pushing strategy of the advertisement, and the pushing strategy is combined with a polyhedral model and
matrix analysis to continuously learn an optimal pushing strategy; in the user portrait matrix, a
social network polyhedral model is constructed in combination with multi-
modal data based on the structure of the
social network and the influence relationship between the users; data changes are captured in real time,
user feedback is collected, a
feature matrix is updated, unified construction is carried out in cooperation with multi-platform data, meanwhile, a self-
adaptive algorithm parameter adjusting mechanism is designed, and related parameters are automatically adjusted according to the real-
time changes of the data and the operation effect of an
algorithm.