Containers for sporting equipment include several compartments and supporting hardware such as zipper fasteners, snaps, liners, et cetera. In addition, a bag includes special support for advertising, publicity, and signage. This support is arranged whereby indicia presented thereon is readily changeable and dynamic replacement is facilitated. For example, a panel having a first company logo may be removed and replaced with a similar panel having another company logo. Thus, in a sport such as golf which generates significant revenues from advertising, a golfer can contract with various sponsors to display their message. Any particular message can be displayed for a set period of time and can be changed quickly and easily to other messages to be displayed at other times. Bags which present permanent indicia such as embroidery, the message cannot be changed without changing the entire garment. The special facility includes pockets, in some versions, with a translucent layer; snap on panels; Velcro hook and loop fasteners; et cetera.