This application provides a method, apparatus, device, and computer-readable storage medium for displaying
media content. The method includes: displaying
media content and a browsing
progress bar for the
media content in a content display interface of the currently logged-in account; displaying the browsing progress of the media content in the browsing
progress bar, and displaying
multiple markers that correspond one-to-one with content segments in the media content; wherein the content segments are matched with the interest characteristics of the user corresponding to the currently logged-in account, and are obtained by filtering target content in the media content; during the display of media content corresponding to the browsing progress, when a trigger operation is received for a target marker in the browsing
progress bar, the displayed content is redirected to the content segment corresponding to the target marker. This application enables rapid redirection to content segments of interest to the user, improving human-computer interaction efficiency.