The invention is applicable to the technical field of electronics, provides an application starting-up method and device, and aims to solve the problems of long boot time and low startup speed of an intelligent terminal in the prior art. The method comprises the steps of: acquiring preset application startup information, wherein the application startup information comprises startup groups with different priorities, and each startup group comprises a preset number of applications; and according to the priorities of the startup groups, in accordance with a preset sequence and a preset time interval, sequentially opening broadcast receiving permissions of the applications in the corresponding startup groups, and sending system broadcasts. According to the technical scheme of the invention, by only starting up the applications of which the broadcast receiving permissions are opened at the same time, an effect of starting up the applications of the startup groups with different priorities in batches is achieved, so that boot time is saved, blockage of system operation, which is caused by simultaneous startup of a great number of applications, is avoided, and experience of a user is improved.