Embodiments of the present invention disclose a point recommendation method, apparatus, and electronic device. By obtaining a target location, in response to the target location being a low-heat location, obtaining the boarding and alighting data and trajectory information corresponding to the target location, recalling at least one recommended point based on the boarding and alighting data and trajectory information of the target location, and controlling the point recall page of the user terminal to display at least one of the recommended points. Thus, when the target location is a low-heat location with insufficient historical data, the boarding and alighting points can be used interchangeably in the embodiments of the present invention, and the trajectory information is used as supplementary information for point recall, enriching the number of recallable points, improving the accuracy of point recommendation for low-heat locations, and further improving the user experience.