This invention discloses a point-of-interest recommendation method, apparatus, electronic device, and storage medium. The method includes: acquiring a user's current captured image information; comparing the user's captured image with multiple file information in a reference file set to determine the target file information corresponding to the user's captured image; determining a corresponding trip
frequency matrix based on the target file information and the
current point-of-interest information; the target file information includes captured image information of the user at multiple trip points, and the trip
frequency matrix describes the number of times the user appears at each trip point at different times, with pre-calculated distance similarity and time similarity between multiple trip points; determining target interest points based on the trip
frequency matrix, and recommending points of interest based on the target interest points. This makes the point-of-interest recommendation significantly more reasonable, capable of addressing user interest needs at different times and locations, and improving the accuracy and recall of the recommendation.