The invention discloses a method for realizing the interactive three-dimensional virtual city e-commerce platform based on a virtual reality technique, which provides a new way to vividly display three-dimensional shops and objects on the Internet, and provides users with a virtual reality which is characterized by three-dimensional virtual space and real-time interaction, and can multilaterally display commodities, fully show the characteristics and stereo feeling of the commodities, allow the users to look up various characteristics of the goods in detail, and provide great observation space and freedom for the users. The technical scheme of the invention comprises that: the method comprises the following steps: automatically processing a 360-degree image of the articles so as to generate vivid article three-dimensionally displayed files, constructing virtual city buildings and three-dimensional shops by software such as 3DSMax, AutoCAD, Photoshop and the like, and realizing a virtual shopping platform which can be browsed and interacted by the users by Java and flash RIA (Rich Internet application) technology; and adopting Flash 3D technology and virtual reality technology to embed the article three-dimensional displayed file into the three-dimensional shops and embed the files into the virtual city web pages. The invention is applied in the field of electronic commerce technology, and also belongs to the category of virtual reality technology.