The invention discloses a washing machine front plate installing structure and a washing machine. The washing machine comprises a box body and a table top fixed to the box body, the front end face ofthe box body is an integrated front plate, the installing structure comprises a reinforcing part, the reinforcing part is of an L-shaped cross beam structure, the reinforcing part is fixed to a side plate of the box body, a flange is arranged on the side, opposite to the table top, of the front plate, and the front plate is hung on the side edge of the reinforcing part through the flange and fixedly connected with the reinforcing part. According to the washing machine front plate installing structure, the reinforcing part is fixedly connected with the box body, then the front plate is hung onthe side edge of the reinforcing part, finally the front plate and the reinforcing part are fixed, operation is easy and convenient, the reinforcing part can play a certain role in supporting and fixing the front plate, and the stability of the overall structure of the washing machine is enhanced; and by means of the suspension installation mode, the assembly gap is guaranteed, and the assembly strength is guaranteed.