A method includes determining a facet from a web page to be indexed for searching, indexing the web page with the facet in a search index, augmenting a user's web search query with the facet, searching the search index for the facet-augmented query, and presenting to the user, as a search result, the web page based on a correlation of the query and the facet. Another method includes receiving a user's web search query, augmenting the query with a facet, and transmitting the augmented query to a search engine. A further method includes agreeing with an advertiser to associate a web page with a facet, and indexing the web page with the facet in a search index.