The invention provides a method for optimizing a three-dimensional model for a mobile augmented reality browser. The method can reduce the waiting time of a user during browsing of a VR scene at a cell phone side and improve the user experience. The method comprises the following steps: Step 1, building a low mould model of an object based on Maya, wherein the low mould model is a model expression form for expressing a basic shape configuration of the object; Step 2, eliminating a hidden surface of the low mould model acquired in the first step, wherein the hidden surface refers to a polygon surface plate in a user invisible area; leading the low mould mode into ZBruh to perform a surface fractionizing operation, and adding model details and generating a high mould mode, wherein the high mould model is a model expression form including rich level details; Step 3, leading the high mould model acquired in the second step and the low mould model acquired in the first step into Maya, and baking a normal map for the low mould model under the reference of a texture coordinate map of the high mould model; Step 4, leading the texture coordinate map of the high mould model and the normal map for the low mould model into Photoshop to generate a color map for the low mould model, and finally, endowing the color map to the low mould model.