According to the advertisement display method,
system and device and the storage medium provided by the invention, compared with the related technology that SDKs of all advertisement service providers are integrated in a mobile application
client, a
server agent architecture is adopted, and the advertisement display efficiency is improved through
server agent; and selecting an adaptive target advertisement
service provider from the plurality of third-party advertisement service providers based on the advertisement
service provider configuration strategy, converting the equipment information collected by the mobile application
client into a request format required by the target advertisement
service provider, and generating an advertisement request parameter with a standardized
data structure. Therefore, the mobile application
client can send the advertisement
data request to the target advertisement service provider based on the corresponding advertisement configuration information. According to the invention, the mobile application client does not need to integrate the SDK of the target advertisement service provider, the selection of the target advertisement service provider is realized through the
server agent, and the advertisement request parameter adaptive to the request format is provided, so that the development and maintenance complexity of the mobile application client is reduced, and the advertisement display efficiency is improved.