The embodiment of the invention provides a video generation method and device, equipment, a storage medium and a program product. A target image is acquired; if the preset video generation model is a text video model, executing the following steps: determining scene description characters corresponding to the image scene; identifying a target dynamic object and spatial information from the target image; generating a first prompt word according to the target dynamic object, the spatial information and the scene description text; and inputting the first prompt word and the target image into the text video model to generate a first target video. According to the embodiment of the invention, the first target video is generated in combination with the first cue word and the target image, in the process of generating the first target video, the first cue word provides understanding of static scene information, and meanwhile, the missing of dynamic elements in the original target image can be supplemented, so that accurate and efficient generation of the first target video is realized, and the user experience is improved. The scene conception efficiency in script creation is remarkably improved, and meanwhile the visual expressive force of the scene is enhanced.