The invention belongs to the technical field of marketing
automation and
customer relationship management, and discloses a multi-channel personalized automatic marketing arrangement and optimization method thereof, comprising: a
time zone and situation adaptive scheduling module; a multi-dimensional dynamic weight decision module; an enterprise
organization level discretization and hierarchical scheduling module; a multi-round intention analysis and evolution identification module; a
dynamic channel reachability and
cost benefit optimization module; the A / B test and closed-
loop optimization module is used for carrying out A / B experiments in groups based on a touch strategy, a priority and an intention
label, monitoring experiment effects in real time and outputting feedback for
system optimization; and a
system integration and full-process
automation module. According to the method,
client address analysis is matched with industry work and rest, a dynamic
time zone identifier is established, and a sliding
queue is combined to ensure that a marketing task is executed in a local
effective time period of a
client; the
system comprehensively considers the enterprise matching degree, the level weight, the historical connection frequency, the warehousing time and the conversion performance.