An apparatus (4) for forming a panel (1) and designed to receive a flat strip (2') along a longitudinal direction (2a), is disclosed comprising: a die (5) including a plurality of first tracks (50) movable along a first path (5a) and consecutively arranged so as to make at least a first forming surface (51) at least at a first segment (s') of said first path (5a) parallel to said longitudinal direction (2a); a counterdie (6) including a plurality of second tracks (60) movable along a second path (6a) and consecutively arranged so as to make a second forming surface (61 ) countershaped with said first forming surface (51) at least at a second segment (s") of said second path (6a) parallel to said longitudinal direction (2a); first movement means (7) configured to move said first tracks (50) along said first path (5a); and second movement means (8) configured to move said second tracks (60) along said second path (6a); said movement means (7,8) being further configured to move said tracks (50, 60) simultaneously in a coordinated way in the same direction, at least when corresponding with said segments (s', s); and said segments (s', s") being mutually opposite, so that their forming surfaces (51, 61) always interpenetrate mutually pressing and moving, in use, along said longitudinal direction (2a) by said forming surfaces (51, 61 ), said strip (2') introduced between said die (5) and counterdie (6), thus producing said panel (1 ).