The application relates to the field of
big data analysis, and discloses a user portrait construction method and
system based on multi-source heterogeneous data fusion. The method comprises the following steps: obtaining original log streams from a multi-source heterogeneous environment, extracting feature representation vectors, analyzing weights, performing weighted
processing, obtaining a weighted feature sequence, calculating
mutual information values of the weighted feature sequence, performing
feature fusion, performing matching degree checking, sorting and user binding according to a historical benchmark portrait, obtaining a binding behavior
label set, analyzing the binding behavior
label set, inputting the binding behavior
label set into a pre-trained
incremental learning model, obtaining core label values after variance checking, performing mapping
processing to generate an optimized recommendation sequence, executing the optimized recommendation sequence, collecting interaction behavior logs, and realizing dynamic evolution of a user portrait. The application can realize efficient integration of multi-
source data and dynamic updating of portrait labels, and further improve the accuracy and timeliness of a user portrait.