In a transmitter, at least one pilot carrier which is modulated with a signal sequence including a reference pilot signal sequence represented by any of amplitude modulation vectors {α, α, −α, −α}, {α, −α, −α, α}, {−α, α, α, −α}, and {−α, −α, α, α} where α represents a real number other than 0, is generated, and an OFDM/OQAM multicarrier modulation signal is transmitted. In a receiver, the OFDM/OQAM multicarrier modulation signal is demodulated, and transmission channel characteristics are estimated and corrected based on two successive demodulation vectors in a time direction which are obtained by demodulating the pilot carrier.